For biggest slice of ad pie, media places histrionics and sycophancy over credible news
The medium is now more malarkey than message; a conduit of discord, disorder and dementia. For the past few months, media mashers have been flinging more vitriol at Indian news organisations than at politicians, criminals and sundry lawbreakers. The “dog doesn’t bite dog” principle no longer holds. The disparaging monikers flying thick and fast can stupefy the most ardent synonym seeker—paid media, biased media, sponsored media, sycophantic media and agenda-driven media. The press is not facing the ire of just its traditional adversaries, it’s under siege from within.
For example, Prime Minister Narendra Modi doesn’t need sycophantic debates, tilted news and craven columns to maintain his credibility. He is not a leader moved by the choice of panelists and columnists since he is the one dictating the news agenda with innovative governance. Yet, the media unabashedly engages in competitive sycophancy to attract his attention. The four ingredients of a healthy communication network are Content, Credibility, Conviction and Clarity. Unfortunately, in the indiscriminate pursuit of numbers, the media is composing its own elegy instead of scripting the obituary of those who threaten its independence and objectivity.
prabhuchawla@ newindianexpress.com; Follow me on Twitter @PrabhuChawla